COMMERCIAL ART 3 & 4

Vocabulary Words


Accessibility

A consideration for design in which a video clip is made easier for those who are vision-impaired to view it and/or for those who are hearing-impaired to use closed captions or similar means for viewing the video.



Action-Safe Area

The area of a frame in which content placed within the area will display when a project is exported or published.


Additive Editing

The act of editing through adding video and/or audio to an overall timeline.


Adjustment Layer

A layer added to a sequence of video clips with the intention of adding an effect to every clip on the sequence.


Adobe Media Encoder

An app used to render video out to a specified format, quality, and often, a specific playback device.


Alpha Channel

A setting in which one can look at a track and determine what is being shown and hidden, as white indicates the portion of a track that is showing and black indicates the portion of a track that is hiding.


Ambient Sound

Typical background noise when filming in a location.


Aperture

The size of an opening of a camera lens through which light passes.


Aspect Ratio

The ratio of vertical to horizontal pixels within a video. For example, a video shot at 1280 x 720 will have an aspect ratio of 4:3.


Assembly Cut

A type of cut in which a sequence of clips is placed in the correct order but the timing of the clips is still to be determined.


Attribution

The act of crediting an original author for the use of an author's work.


Audio Gain

A feature used to adjust the overall volume of an audio clip and/or normalize peaks within the audio clip.


Audio Mixing

The combining and editing of audio tracks within a timeline.


Audio Sampling Rate

The amount of audio samples for an analog signal per second; usually measured in kilohertz.


Auto Tone

A process which performs automatic color grading on a video clip.


Automating to Sequence

A task in which videos are selected and then added according to a sorted setting, such as the order in which they were selected.


Auto-Save

A setting in which a Premiere project can be set to be saved on an interval. Through this setting, one can also control the number of previous copies of a file to keep.


Batch Processing

The act of rendering multiple video files at once.


Bit Depth

The amount of color information available per pixel within an image.


Broadcast-Safe Color

A color that will display accurately on most screens.


B-Roll Footage

Footage used to supplement a video; often used to replace footage considered unusable within the timeline of a video.


Clipping

Audio distortion that happens when an amplifier is pushed past its limit.


Close-Up

A close-up (CU) is a type of shot used to get the focus on a single object.


Closing Shot

Also known as a hero shot, a shot taken at the end of a scene.


Codec

An encoder or decoder used to encode, decode, and possibly encrypt data as it transmits from a source to a destination.


Color Correction

The fixing of colors, tones, hues, and saturation within a video project.


Color Grading

The process of changing a visual tone for an image or video clip.


Commercial Use

A for-profit use of a work.


Compositing

The combining of footage from multiple tracks.


Consolidate and Transcode

An archiving method that saves clips in a different format than that of their originals.


Contrast

The differences between colors and other settings within an overall design.


Copyright

A status of a work that protects the work from use without obtaining permission from the original author of the work.


Coverage Shot

A type of scene in which shots are taken from different distances and positions to better capture what is going on in a scene.


Crawling Text

Text that animates horizontally on a screen.


Creative Commons

A type of license which gives others permissions to share, use, or add to a created work.


Cropping

The act of trimming the edges of a picture or video to remove what is not needed.


Crosscuts

Editing cuts that switches back and forth between scenes.


Cut on Action

A cut made from one shot to another view that matches the first shot's action.


Cutaway

A shot used to maintain continuity in a scene and/or cover up unusable portions of a main shot while editing a video.


Cut-Off Points

Points in a video in which an abrupt transition is made from one shot to another.


Cuts-Only Edit

A type of edit in which cuts are made but no transitions are added.


Channel Remapping

The process of changing a relationship between audio and its media source. For example, one could remap which sounds go into which speakers.


Chroma Key

A color used as part or all of a background that can be replaced easily with footage from another video.


Depth of Field

The distance between the nearest and furthest objects in focus for a camera.


Derivative Work

A work that contains copyright-protected elements of an original work.


Dissolve

An effect in which one clip fades out while the next clip fades in.


Dolly

A cart, often used on tracks, used to move a camera with a person or object during a shot.


Dynamic Linking

A type of linking to where changes made to an original file are reflected to the file when it is inside of a Premiere project.


Essential Graphics

A panel with pre-built text and graphics that can be added to a video clip.


Establishing Shot

A shot (often wide) taken at the beginning of a scene.


Exporting

The process of taking a Premiere project and publishing it to a usable format, such as MP4 or MOV.


Extracting

The act of deleting video and shifting the remaining timeline left to cover the gap left through the deletion.


Extreme Close-Up

An extreme close-up (ECU) is a type of shot used when one needs to get really close to the object in focus.


Extreme Long Shot

An extreme long shot (ELS) is used to stress the environment of a scene without a specified subject being visible in the shot.


Fade

An effect which has a clip gradually appear or disappear as it enters or exits a frame.


Fair Dealing

The international term for fair use.


Fair Use

The use of a work in such a way that it does not harm, in a financial sense, the author of the original work.


Field of View

The area captured on a camera.


Fixed Lens

A type of camera lens used when there is no desire for any zooming in or out of an object.


Foley Sound

The reproduction of sound effects used within a video project.


Following the Action

A shot in which a camera, often on a dolly, is following a main subject throughout a scene.


Frame Rate

The number of frames per second within a video.


Freeze Frame

A frame within a video clip that is set to display for the remainder of the clip.


H.264

A common video format used for MP4 files and often played on websites such as YouTube and other media websites.


Head Room

The distance between the top of a subject's head and the top of a frame.


Importing

The process of pulling raw video into a video project.


In Point

The starting point of a video clip that will actually show within a video.


Inserting

The act of adding a video clip to a timeline and moving anything after the clip further in the timeline.


Intellectual Property

A monopoly of works assigned to creators of said works.


Interpolation

A setting which controls how movements behave within a clip. Two examples of this are linear (straight) movements and Bezier (curved) movements.


Interpret Footage

A method of modifying a clip's properties.


ISO

The International Organization of Standardization (ISO) measures the sensitivity of an image sensor in relation to light. The lower the number, the finer the grain.


J-Cut

A cut that sets a video clip's audio portion to start before the video clip itself starts to play.


Kerning

The space between two characters of text.


Keyframe

A frame in which the opacity, position, scale, or other object property can be changed.


L-Cut

A cut that extends an audio clip from a preceding video clip to a subsequent video clip.


Leading

The vertical spacing between two lines of text.


Leading In and Out

The act of shooting a scene in a way in which editors have plenty of room to cut from the beginning or ending of the raw footage.


Letterboxing

The act of fitting a video shot at a different aspect ratio from that of one a project is using. This often leaves black lines either above or below a video or along the sides of a video.


Levels

The amount of volume for audio within a video clip.


Lifting

The act of deleting video and leaving an empty space where the video once resided.


Location Release

A signed waiver to where a location can be filmed and used within a project.


Location Scouting

The act of going to each location of a shoot to look over factors for the shoot, such as parking, availability, and power capabilities.


Long Shot

A long shot (LS) is used to stress the environment of a scene.


Lower Thirds

A text concept in which text appears in the lower third of a video frame.


Lumetri Color Panel

A panel that assists with basic and advanced color adjustments to a video clip.


Marker

A spot in a video where notes are made with the intention of future action to be taken on a video.


Masking

The process of getting a background from one video track to show through to another video track.


Match Cut

A cut that uses elements of one scene to transition to the next scene.


Matching Shots

A series of two or more shots in which one shot is cut to another in a way that the multiple shots still look like a single shot.


Matte

An image that can be used as a background for one or more video clips.


Media Cache

A setting that, when enabled, allows for caching files with the goal of easing playback.


Medium Close-Up

A medium close-up (MCU) shot is a type of shot used when one needs to get fairly close to the object in focus.


Medium Shot

A medium shot (MS) is a shot in which equal parts are focused on an object and a background.


Metadata

Data properties used for files. Examples include name, film date, camera used, author, frame rate, and aspect ratio, among others.


Model Release

A signed waiver allowing a person's likeness to be used within a project.


MOV

A common file format for completed video, commonly found on Mac OS.


MP4

A common file format for completed video.


Narration

A voice used in a video but from someone who is not usually seen in the video.


Nesting

The act of placing a sequence inside of another sequence.


NoDerivs

A Creative Commons license that states a work can be used but cannot be altered.


Non-Commercial Use

A not-for-profit use of a work.


Normalize

A process used to even out the overall volume within an audio clip.


Opacity

The setting of visibility for a video clip. Any background tracks will show through a clip that does not have its opacity set to 100%.


Out Point

The ending point of a video clip that will actually show within a video.


Over-the-Shoulder

An over-the-shoulder (OTS) shot is used in conversations between two people to where the focus in mostly on the person furthest away in the shot.


Overwriting

The act of adding a video clip to a timeline and replacing, if needed, parts of future clips. The overall timing of the video is not affected.


Panning Shot

A shot in which a camera is locked into a position but can rotate in order to get a panoramic view of a shot.


Paragraph Text

Text created in a specific area through using the Type tool and clicking and dragging within a frame.


Path Text

Text created through typing on a prebuilt line which is often built using the Pen tool.


Picture-in-Picture

An effect in which one video clip plays inside another video clip, often taking up a small portion of the frame in which it is playing.


Pixel

A color dot used to display a part of an image.


Playback Engine

A setting that indicates whether GPU acceleration is being used to play back a video.


Point of View

A point of view (POV) shot is used to show a scene through the eyes of one of the persons in the scene.


Point Text

Text created through using the Type tool and clicking on a frame.


Poster Frame

A frame within a clip that is set to display any time one views the clip while in Icon View in the Project panel.


Post-Production

The importing, editing, color correction, scoring, and distributing of a video project.


Pre-Production

The production phase which involves developing a shot list, scripting, storyboarding, and location scouting.


Production

The setup, filming, and wrap stages of a video shoot.


Program Monitor

The panel containing a video that is selected in the timeline and can be edited.


Project Manager

A Premiere tool used to archive a project and its contents.


Proxy

A lower-quality version of a video created for the purposes of faster editing within Premiere.


Public Domain

A status of a work to where the work is free to use in any capacity. This typically happens 50 to 100 years after an author's death.


Rate Stretch Tool

An editing tool used to speed up or slow down a video clip.


Razor Tool

A tool used to cut a video clip into two video clips without affecting the timing of either clip or the overall timeline.


Rendering

The act of drawing a video into a final file format, which is a format used to distribute a finished project.


Resolution

The density of pixels, or dots, that display either in a video or in an image.


Ripple Edit Tool

An editing tool used to adjust the timing of video clips and, in doing so, the overall timing of a video.


Rolling Edit Tool

An editing tool used to adjust the timing of video clips while keeping the overall timing of a video the same.


Rolling Text

Text that animates vertically on a screen.


Room Tone

The very subtle noise present in just about every room.


Rubber Band

An audio or video setting in which properties such as opacity or volume can be controlled through adding keyframes and then moving the rubber band up or down.


Rule of Thirds

A shot in which the focal point is on a imaginary line that cuts the screen into thirds vertically or horizontally.


Safe Zone

The portion of a screen in Premiere in which content contained within this portion will display properly upon publishing a project.


Scoring

The process of adding composed music to a video project.


Scratch Disk

A disk drive designated as the location for temporary audio and video files while they are being worked on.


Script

A document containing dialogue used in a video shoot.


Sequencing Shots

The act of making sure all of the shots in a video project are in the correct order.


ShareAlike

A Creative Commons license that stipulates that when a work is shared, it is done so with the same licensing terms as the original work.


Shot List

A document containing the order, locations, and number of cameras used for each camera shot in a video.


Shotgun Microphone

A unidirectional microphone, used to capture sound from a very specific source.


Shutter Speed

A setting which controls how long a camera's sensor is exposed to light.


Slide Tool

An editing tool used to adjust the portion of a clip being used and, in doing so, affect the timing of the clips before and after the clip being adjusted.


Slip Tool

An editing tool used to adjust the portion of a clip being used without affecting other clips or the overall timing of a video.


Solo Track

A single track that will play video or audio within a group of tracks. For example, if a clip has five audio tracks and track four is a solo track, all other audio tracks are muted.


Source Monitor

The panel containing a video that can be edited with the intent of eventually adding it to a project sequence.


Source Patching

A setting that allows for precise inserts and overwrites within a sequence.


Storyboard

A sketched visual representation of the timeline of a video.


Subtractive Editing

The act of editing through making cuts to video and/or audio clips. One can choose whether these cuts affect the overall timing of a video.


Sync Lock

A setting that determines whether inserts on one track will affects other tracks in a video.


Telephoto Lens

A type of camera lens used to film someone far away or magnify a subject that is close up.


Tight Shot

A shot used to get a close-up focus on a subject within a scene.


Time Remapping

A process in which keyframes are used to speed up or slow down a video clip.


Titles

Text that appears within a video frame and used to describe the video or portion of the video it is covering.


Title-Safe Area

The area of a frame in which a title will appear in full if it is placed in that area.


Tone

The shading of light and dark on an object.


Track

An audio or video portion within a video clip.


Tracking

The spacing among characters within a block of text.


Tripod

A tool used to lock a camera in place while filming footage.


Typography

The combination of fonts, sizes, colors, and alignment for text.


White Balance

A task in which one makes sure what is supposed to be white within a video is actually white.


Wide Shot

A shot used to describe a scene.


Wipe

A transition from one clip to the next in which one clip moves out while the other moves in.


Work for Hire

The act of work for pay.


Workflow

A series of steps used to ensure proper procedures are being followed during phases of production.


Workspace

A collection of panels used within Premiere. Some are built-in but custom workspaces can be created.


Wrap

The last step in the production phase of a video project. This step includes set takedown, equipment removal, and the releasing of people from the project.


Zoom Lens

A type of camera lens used when one wants to move the focus in and out of an object quickly.


Zoom Shot

A shot to where a lens starts at one focal length and ends on a different focal length.


Links

How to create a Google Site Portfolio: Go HERE
How to post an assignment in my Google Site Portfolio: Go HERE
How to upload a YouTube video: Go
HERE

TUTORIALS:
Certification Study Guide - Coming Soon
Adobe Help - beginner tutorials.
Slides - Part 1 - Working in the Video Industry
Slides - Part 2 - Project Setup and Interface

STOCK VIDEOS: https://pixabay.com/videos/search/

ASSIGNMENTS
If you are absent: The same demo given in class is in here w/ video and instruction slides. It's your responsibility to catch up with what you missed.

Assignment 1 - Google Site

Follow directions on the slides HERE to see how to create a Google Sites website.
Paste the link to your site in Canvas for grading.